Redditch United has secured one of the most significant commercial agreements in the club’s recent history after Knights agreed an expanded three-year partnership running until 2029.
Already valued supporters of the club, Knights have now elevated their commitment by becoming an Official Partner and Official Community Partner in a deal that reflects the growing ambition surrounding Redditch United both commercially and within the local community. The local, family owned business was founded in Redditch in 1984 by Nitin Sodha and reflects the shared values of community being at the centre of both of our values.
Driving Community Impact
A central part of the partnership will focus on strengthening community engagement across Redditch. The agreement will support initiatives aimed at young people, local organisations and families while helping the club continue expanding its reach beyond matchdays.
Kit Sponsorship That Reaches Every Corner of the Club
One of the standout elements of the deal is Knights’ expanded kit presence:
- Sleeve sponsor for every junior team — covering all youth kits across the 2026/27 season and beyond
- Second sleeve sponsor for the Men’s First Team — appearing on home, away and third kits alongside league branding
This gives Knights visibility across hundreds of players, thousands of spectators and countless matchday photos shared across social media and local press.
High‑Impact Advertising & Digital Presence
Knights will also benefit from a powerful mix of physical and digital exposure:
- Four pitchside advertising boards at The Valley Stadium
- Launch story and extensive digital promotion across all club channels
- Permanent logo and hyperlink on the club website
- 200 community tickets per season — enabling Knights to give back directly to local families and organisations
Hospitality and Networking Opportunities
The partnership package includes season tickets, Main Match Sponsorship opportunities and membership within the Reds Network business community, providing opportunities for networking, client engagement and corporate hospitality.
Anand Sodha, Director of Knights, said:
“We see huge potential in what Redditch United is building. The club has clear ambition, strong leadership and genuine community values, making this an exciting partnership for us.”
Iain Wain, Managing Director of Redditch United FC, added:
“This agreement is a major milestone for the club. Knights have shown incredible belief in our vision and we are proud to continue growing together.”
