Director of Women’s Football
Role Purpose
The Director of Women’s Football will support the Board of Directors in developing and delivering the Club’s strategy for its senior women’s football programme.
Redditch United already boast a high-level offer within the Women’s Senior team who have a fully funded programme with the benefit of playing and training and the Valley Stadium. In recent seasons we have seen significant growth in matchday attendances, and we are now looking to develop this offer further.
The primary objective of the role is to create a sustainable, successful and commercially minded senior women’s team, that are capable of moving up the women’s pyramid.
Key Responsibilities
Strategic Leadership
- Lead the strategic development of the senior women’s team in line with the Club’s wider objectives.
- Work closely with the Women’s Team Manager and football staff to provide the support, resources and structure required for sustainable growth.
- Lead on the recruitment and development of appropriate football and operational staff, in consultation with the Board and Team Manager.
- Develop clear objectives for the senior women’s programme and report progress to the Board.
Business and Community Engagement
- Develop strong and positive relationships with the local business community in Redditch.
- Build connections with local businesses and organisations to raise the profile of the women’s team and strengthen its position within the local community.
- Identify opportunities for businesses to engage with and support the women’s team.
- Develop opportunities around matchdays, hospitality, events and community engagement.
Matchday and Supporter Engagement
- Be a key member of the Club’s matchday team, helping to coordinate effective, well organised and engaging matchdays for the women’s team.
- Develop initiatives to increase attendances at women’s team matches.
- Increase the profile and visibility of the women’s team within Redditch and the wider community.
- Work with the Club’s marketing, media and commercial functions to promote fixtures, players and the women’s football programme.
- Develop a stronger supporter and community following around the senior women’s team.
Governance and Sustainability
- Work with the Board to ensure the women’s team operates within an agreed financial framework.
- Support the development of a sustainable and financially responsible model for the women’s programme.
- Provide regular updates and recommendations to the Board on the performance, opportunities and challenges facing the women’s team.
Candidate Profile
The successful candidate must have a genuine passion for women’s football and a strong desire to help develop the senior women’s game at Redditch United.
They will be strategic, commercially aware and confident in building relationships with businesses, supporters and community stakeholders.
The successful candidate will need to demonstrate strong communication, relationship building and leadership skills, together with the ability to work collaboratively with the Club’s Board, Women’s Team Manager and football staff.
Measures of Success
Success will be measured through:
- Growth in the quality and sustainability of the senior women’s team.
- Increased engagement with the local community.
- Growth in matchday attendances and supporter engagement.
- Increased profile and visibility of the women’s team.
- Effective recruitment and support of football and operational staff.
- Delivery of an agreed sustainable model for the women’s programme.
How to Apply
To discuss this opportunity further please contact info@redditchunited.co.uk to set up a call.
The role is initially voluntary with a view for this to be reviewed alongside the development of the section.

