Redditch United and Gordon Moody will continue working together throughout the 2026/27 season after confirming the renewal of their Official Charity Partnership.
The relationship has become one of the club’s most impactful partnerships, focused not simply on sponsorship visibility but on creating meaningful conversations around gambling-related harm and mental well-being.
Football Creating Positive Change
Over the past year, the partnership has helped raise awareness through educational events, matchday initiatives and community activities involving players, supporters and families.
The renewed agreement will continue to place Gordon Moody branding across the Men’s and Women’s First Team kits while supporting further outreach projects during the season ahead.
Key Areas of the Partnership
The collaboration includes:
- Branding on the back (lower) of the Men’s and Women’s First Team kits and all replica shirts
- Awareness campaigns across club media and website
- Educational talks and community visits
- Fundraising opportunities at The Valley Stadium
- Hospitality and event access throughout the season
Jon Murray, CEO, from Gordon Moody, said:
“Redditch United has been an outstanding partner, and renewing this agreement was an easy decision. Their commitment to community wellbeing mirrors our own, and together we can continue making a real difference to those affected by gambling harms.”
Iain Wain, Managing Director of Redditch United, added:
“Gordon Moody’s work is vital, and we’re incredibly proud to stand alongside them for another season. This partnership goes far beyond branding — it’s about education, support and positive impact across our community.”
